Claro

Green coffee.
Nothing
to hide.

Claro coffee supplies roasters across the UK and Europe, with the full record of who grew each lot and where.

Specialty coffee you can verify.

Coffee shouldn't arrive with unanswered questions.

Claro coffee gives roasters full visibility into the coffees they buy. Beyond origin labels and marketing language.

We document what matters: producer, harvest, processing, and provenance - so you know exactly what stands behind every lot.

We work with sourcing partners and farming communities to make more of the supply chain visible - and to help ensure more value returns to the people who grow the coffee.

Because fair pay shouldn't be positioned as a premium feature. It should be the standard.

Each coffee is backed by a verifiable record that can be traced and shared with your customers - creating transparency from origin to roastery.

Sourced with integrity - verified by design
Green coffee cherries on the branch - Colombia

What we stand for

01

Transparency

You will know the name of the farmer, the altitude of the farm, and the processing method. No vague origin stories. No marketing fluff. Just the facts, on record.

02

Direct Partnerships

We build multi-year relationships with producers - not one-off purchases. This means stable income for farmers, consistent quality for you, and a supply chain that strengthens every season.

03

Verified Quality

Every lot is cupped, graded, and documented before it reaches you. Our origin records don't just prove provenance - they carry quality data, so you buy with confidence every single time.

From the farm, to your roastery.

Every step documented.
Nothing hidden.

01

Farmer

02

Processing

03

Sourcing Partner

C

Claro coffee

05

You

Verified to origin. What it means for you.

We only work with suppliers who let us verify a lot's full journey - farm, producer, processing, and the route to your roastery. Every step is documented and checked, so the origin record can't be faked or fudged.

The result is a supply chain story you can hand to your own customers with complete confidence. Tell them where their coffee came from. Verify it. Prove it.

Verified at every step

CONCEPT 01

What "verified" means

Every lot carries a documented origin record - farm, producer, processing method, and the journey to you - confirmed before we offer it. If we can't verify it, we don't sell it.

CONCEPT 02

Why it matters for coffee

Coffee supply chains are long and complex, and claims about origin and processing are often impossible to check. We only source lots we can stand behind - so what you tell your customers holds up.

CONCEPT 03

How it works at origin

Our farmer and cooperative partners log harvest data, processing records, and quality scores directly at origin - creating an unbroken, time-stamped record from the moment the cherry is picked.

CONCEPT 04

What you receive

With every lot, you get a verifiable origin record - a unique trace reference for the full journey. Share it on your packaging, your website, or your wholesale documentation. Transparency you can actually use.

Built on relationships,
not transactions.

We don't just buy coffee - we build partnerships. Through our sourcing partners, we maintain direct relationships with farming communities, gaining the context, trust, and continuity that one-off purchasing never can.

This stability means farmers can invest in quality. It means you get consistent supply. And it means every lot arrives with its origin documented and verifiable.

100%
Direct farmer sourcing
0
Hidden intermediaries
Verified
Every batch, every origin
Long-term
Multi-season agreements

Ready for
Claro?

Let's talk about your green coffee needs. We work with roasters of all sizes - from craft single-origin specialists to larger blenders who demand supply chain integrity.

Get in touch Learn more